My first reaction when I saw this article — Conservative investment funds take aim at ‘woke’ corporations — was to cheer. Now you can invest without supporting woke nonsense!
My second reaction was to wonder if ETFs should simply focus on profit and not have a bias towards conservative groups. It’s all well and good to say “we believe the companies that focus on their profits will be better investments than those that focus on social justice,” but these funds go beyond that and ban from the fund companies that mandate left-wing training. It’s at least conceivably possible to mandate left-wing training and not allow it to get in the way of pursuing profits.
My final reaction is to cheer again. The point here is simply to create an investment vehicle for people who want to promote conservative values. There are plenty of funds that are designed to promote a particular social agenda. What’s wrong with that? If people want to invest their money based on the impact the companies have on society, that’s entirely up to them.