Michael Knowles made the best point I’ve heard about the Bud Light branding mistake. <\/p>\n
A bunch of guys are at the bar, and it’s your turn to get a round. You get yourself and everybody else a Coors, or whatever, but you buy one guy a Bud Light. The implication is that he’s gay, or trans. <\/p>\n
This is the heart and soul of branding. It’s why Dos Equis had the “most interesting man in the world” commercials. Michelob Ultra has branded itself as a beer for people who work out. Corona is about “finding your beach.” Sam Adams tries to tie their brand to “the love of beer.” <\/p>\n
Bud Light has completely undermined and corrupted their brand image. It was a mistake on the order of new coke. <\/p>\n","protected":false},"excerpt":{"rendered":"
Michael Knowles made the best point I’ve heard about the Bud Light branding mistake. A bunch of guys are at the bar, and it’s your turn to get a round. You get yourself and everybody else a Coors, or whatever, but you buy one guy a Bud Light. The implication is that he’s gay, or … Continue reading “Bud Light is now the beer you buy to insult someone”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3222","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/posts\/3222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/comments?post=3222"}],"version-history":[{"count":2,"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/posts\/3222\/revisions"}],"predecessor-version":[{"id":3224,"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/posts\/3222\/revisions\/3224"}],"wp:attachment":[{"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/media?parent=3222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/categories?post=3222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crowhill.net\/blog\/wp-json\/wp\/v2\/tags?post=3222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}