Author: Crowhill Report

Bud Light is now the beer you buy to insult someone

Michael Knowles made the best point I’ve heard about the Bud Light branding mistake.

A bunch of guys are at the bar, and it’s your turn to get a round. You get yourself and everybody else a Coors, or whatever, but you buy one guy a Bud Light. The implication is that he’s gay, or trans.

This is the heart and soul of branding. It’s why Dos Equis had the “most interesting man in the world” commercials. Michelob Ultra has branded itself as a beer for people who work out. Corona is about “finding your beach.” Sam Adams tries to tie their brand to “the love of beer.”

Bud Light has completely undermined and corrupted their brand image. It was a mistake on the order of new coke.

Outrageous lies are a consequence of our partisan media

I saw a tweet where someone asked why the administration continues to tell outrageous lies. E.g., that the border is secure.

A simplistic answer is that the media won’t call them on their lies, but that’s not true. Conservative media will point out the lies.

So why do they do it? Because their base — the people they need on their side to stay in power — don’t listen to or believe conservative media.

Fox News can call out Joe Biden’s lies all day long and it doesn’t matter to the Biden administration, because their people don’t listen to Fox News.

This has been going on for decades, and it gets worse every cycle. Until the media starts to value truth over consolidating their hold on their base, the government will continue to lie to us, trusting that the captive media will do their bidding.