Author: Crowhill Report

Michael Knowles made the best point I’ve heard about the Bud Light branding mistake.

A bunch of guys are at the bar, and it’s your turn to get a round. You get yourself and everybody else a Coors, or whatever, but you buy one guy a Bud Light. The implication is that he’s gay, or trans.

This is the heart and soul of branding. It’s why Dos Equis had the “most interesting man in the world” commercials. Michelob Ultra has branded itself as a beer for people who work out. Corona is about “finding your beach.” Sam Adams tries to tie their brand to “the love of beer.”

Bud Light has completely undermined and corrupted their brand image. It was a mistake on the order of new coke.

While sipping some of Pigweed’s homemade apple pie moonshine, the boys review a few recent media stories, including why Tucker Carlson left Fox News.

P&C also spend a couple of minutes on the Bud Light fiasco, and then Pigweed springs a hard question on Crowhill.

I saw a tweet where someone asked why the administration continues to tell outrageous lies. E.g., that the border is secure.

A simplistic answer is that the media won’t call them on their lies, but that’s not true. Conservative media will point out the lies.

So why do they do it? Because their base — the people they need on their side to stay in power — don’t listen to or believe conservative media.

Fox News can call out Joe Biden’s lies all day long and it doesn’t matter to the Biden administration, because their people don’t listen to Fox News.

This has been going on for decades, and it gets worse every cycle. Until the media starts to value truth over consolidating their hold on their base, the government will continue to lie to us, trusting that the captive media will do their bidding.

Resumes including ‘they/them’ pronouns are more likely to be overlooked, new report finds

Of course they are. It’s a warning sign of trouble to come.

Why?

• Is Fox News trending left?
• Was it money? (Bongino implied that.)
• Is it a consequence of the lawsuit? (E.g., “we just paid almost $1 billion and it’s largely your fault.”)

I saw this online.

My sources are telling me: Tucker was all set to go live tonight. He probably had plans to talk about the lawsuit and clear his name. Producers were prepping guests and slots of Monday’s show. Corporate nixed the idea and Tucker up and quit!

Or … has Carlson gone too far, with speeches like this?

I like the speech. This was my favorite part.

Maybe we should all just take ten minutes a day to say a prayer about it. [“It” being moral corruption in society.] I’m serious. Like, why not? And I’m saying that to you, not as some kind of evangelist, I’m literally saying that to you as an Episcopalian. The Samaritans of our time. I’m coming to you from the most humble and lowly theological position you can. I’m literally an Episcopalian. Okay? And even I have concluded it might be worth taking just ten minutes our of your busy schedule to say a prayer for the future, and I hope you will.

He’s slandering the Samaritans by comparing them to the Episcopalians, but ….

I am more and more convinced that we have three possible futures.

1. A domestic tyrant takes over.
2. A foreign tyrant takes over.
3. We have a religious revival.

I can’t see any other possible future based on the mess we’re in.