While sipping some of Pigweed’s homemade apple pie moonshine, the boys review a few recent media stories, including why Tucker Carlson left Fox News.
P&C also spend a couple of minutes on the Bud Light fiasco, and then Pigweed springs a hard question on Crowhill.
How did Bud Light shove that freak “down your throat” as you say? They made a special can and the freak put it on its Instagram channel, but how was that shoving it down your throat? Was it broadcast on ESPN during a fishing competition? Seems like the only ones shoving it down your throat was right wing media… I don’t have Instagram. I would have never of seen it. The only reason I know about it is because of right wing media. Matt Walsh did more to promote it than did even Budweiser. Is AB wrong to try and expand their range of customers?
Lite does taste more like real beer.
Yes, Bud Light “shoved it down my throat.” They hired a woke VP of marketing who didn’t like the current customer base, and wanted to change that. So they reached out to a social media influencer. That is, they intentionally made a deal with someone who is very good at getting attention. The whole point was to get the weirdo in front of everyone’s face promoting Bud Light.
I suppose you could assume that Bud Light hoped the weirdo’s influence would be contained within the LGBT community, or something like that, in which case they would be exempt from the charge of shoving it down my throat, but also hopelessly stupid.
Should they reach out to other customers? Of course they should. But not in a way that alienates their current customers.
As an illustration, imagine a company with a magazine whose customer base is something like 80% old men, and they want to reach out to women and to younger people. That’s a good goal, but it would be stupid to do that by trying to imitate some teen girl magazine cover.
I think the issue here is that their version of reaching out to a new group is to do it in a way that they KNOW offends and alienates their existing customer base. Dylan Mulvaney isn’t even a “real trans person” and everyone knows it — he’s a mockery of both straight and trans people. He’s the worst possible person to pick to attract any kind of a market. I have never understood why reaching new groups requires actively offending the old ones, but it’s a pattern.
QUOTE: Should they reach out to other customers? Of course they should. But not in a way that alienates their current customers.
So, how should Bud Light reach out to some market segments without alienating others?
Why should so-called “legacy” customers be outraged because a member of the LGBTQ community spoke publicly about their experience with the company? Isn’t that “free speech”? Are they ONLY allowed to share their views with other LGBTQ members? Doesn’t the right try to “influence” the culture (e.g., attempts to ban books/videos about aspects of history that make “them” feel uncomfortable)?
Yet, one interesting dynamic in all of this rightwing push back…you don’t see the current conservative presidential front-runner highly engaged. In fact, his son has publicly asked the right to reconsider its position. In recent financial disclosures, AB was noted to be a significant donor. Interesting that the right sees this as a fight against “wokeism” (whatever that means) and one of their generals is not engaged in the fight.
Brands project an image (e.g., the Marlboro man). People buy a brand — at least in part — because it says something about them. I’m tough. I’m smart. I’m patriotic. I’m an outside kind of guy. Whatever.
Bud Light drinkers don’t want to be associated with the weirdo.
This reminds me of a local AM radio station I listened to in my youth. I used to listen to it because it played top 40 rock music. There was another station that played the same kind of music. If I didn’t like what I heard on one of the stations, I switched to the other one, looking for my favorites (Stones, Kinks, or whatnot). But suddenly there came a day when the first of those stations started playing country music exclusively rather than rock. I no longer had the luxury of switching back and forth. Too bad for me! If some redneck doesn’t like Bud Light because Them Dirty Disgusting Weirdos drink it, too bad for him! Hooray for the Free Market! I thought Republicans liked that.
QUOTE: Bud Light drinkers don’t want to be associated with the weirdo.
Who gets to determine what’s “weird” and “not weird” for Bud Light? Could Bud Light market to women if the legacy male customers felt that it’s a “man’s” beer…would that be considered too weird?
That said, if Bud Light drinkers don’t want to be associated with the weirdo…they shouldn’t present themselves as trans people.
QUOTE: Bud Light drinkers don’t want to be associated with the weirdo.
BTW, is this something new for conservatives? Seems they didn’t have any issue with being associated with Milo Yiannopoulos, who was a member of the LGBT and considered quite a weirdo. In fact, some even lauded him (before it was discovered he thought it was okay for adult men to have sexual relationships with adolescent boys).
Well, there’s gay and then whatever this Dylan person is… I am sort of amazed at how these alleged social conservatives fawn over some of the gays… Dave Rubin, Douglas Murray, Bari Weiss, Peter Thiel, Andrew Sullivan, Andy Ngo, George Santos, Tammy Bruce, Glenn Greenwald, and for a time, Milo…and oddly enough “Caitlyn” sometimes.
But Dylan is disgusting…whatever his schtick/endgame is.
Here’s the kicker…until this kerfuffle I didn’t know who this Dylan character was. So, there might be some unintended consequences…it could make him/her more famous, marketable and profitable than if conservatives had left him/her alone.
That said, it’s still stunning that conservatives don’t want to be associated with weirdo Dylan…yet have freely associated with (sometimes lauded) weirdos like Milo and Caitlyn.