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The lack of identities in Facebook is a known problem

by Greg Krehbiel on 26 January 2018

This is very interesting.

I’m sure Facebook chose to do it the way they’re doing it to increase ad revenue.

2018-01-26  »  Greg Krehbiel

Talkback x 14

  1. pentamom
    26 January 2018 @ 11:22 am

    Of course, He Knows Better.

    Some of this is mitigated by the ability to have multiple sub-lists of friends, but not entirely.

  2. Greg Krehbiel Greg Krehbiel
    26 January 2018 @ 11:49 am

    “He Knows Better” is a very likely possibility, but I also think “what’s best for advertising revenue?” is the best interpretive lens to interpret everything that Facebook does.

  3. William
    26 January 2018 @ 2:37 pm

    If Facebook has the negative impact the author claims, I wonder why people continue to use it? Time and again, I’ve seen people get fed up, pledge to quit and within a few weeks are back at it again. It’s not like Facebook “forces” them to use it. Therefore, why continue using it, if it’s so bad? It’s a minor mystery, I suppose.

    As well, the author says people must be identified by their real names and present a single identity. Maybe I misunderstood, but doesn’t FB allows users to create fake (different or made-up names) and multiple accounts, if they chose?

    Lastly, like other tools, FB has evolved. Initially, it primarily seemed to be about connecting students in a cyber community. As it grew, it appears advertising revenue became more the driving force for its structure and activities.

  4. Greg Krehbiel Greg Krehbiel
    26 January 2018 @ 2:41 pm

    Did you miss this?

    “but are nevertheless psychologically compelled to continue using it”

    The story is that Facebook uses techniques perfected by the gambling industry, and others, to get people addicted.

  5. William
    26 January 2018 @ 3:19 pm

    So, it’s Facebook’s fault for making their product attractive to users? Maybe they have “some” responsibility but I think the biggest onus is on the user. Seems simple to me…don’t use it and that solves the problem.

    BTW, are you buying into this psychological compulsion theory? I recall that in most other cases you think such “science” is weak. If so, what makes this more convincing?

  6. Greg Krehbiel Greg Krehbiel
    26 January 2018 @ 3:27 pm

    Because of my work in marketing I’ve read a bit about persuasion. Some words or colors or sentences sell better than others. It’s a form of manipulation.

    I know first hand that it’s true. I regularly test one subject line against another, or one picture against another, or one layout against another. Amazon does the same thing, and so does Facebook.

    Obviously Facebook wants people to use its service, and there’s nothing wrong with using these techniques — up to a point.

    I was simply replying to your question, “If Facebook has the negative impact the author claims, I wonder why people continue to use it?”

    They continue to use it because they’re being manipulated.

    It’s not entirely unlike our addiction to sugar, fats and cheap carbs. You could say, “if people want to lose weight, why don’t they just stop eating so much?”

    It’s not that simple.

  7. Scott Wicker
    26 January 2018 @ 5:31 pm

    Facebook is a digital cesspool, so its owners keep coming up with fresh gimmicks to try to cover up the odor ’cause it stinks so bad.

  8. pentamom
    26 January 2018 @ 6:27 pm

    William, no, Facebook is very strict about fake names and multiple accounts. That is to say, if they catch you, they will ban the fake accounts and possibly the real one as well.

    On the other hand, they provide the mechanism for easily creating the fake accounts, and people do it all the time and usually aren’t caught. So they permit it by inability to enforce it well, but they don’t really “allow” it.

  9. William
    26 January 2018 @ 10:40 pm

    @Greg, I agree, there is value in “some” psychological and sociological sciences. Having used them professionally, I too know them to be valid. Welcome to the dark side! 😉

    That said, it’s the objective of EVERY product and service to make itself attractive to its target audience. Therefore, to some degree, there’s always “some” level of manipulation. Despite that, the lion share of the onus is on the “user”. People have choice. It’s not like they are “helpless” to use a given product or service. This reminds me of the lawsuit against McDonalds for making teens fat. What happened to people’s responsibility to make healthy “choices”?

    I have a similar view of Facebook. Albeit somewhat enticing for those who are large consumers of social media, they still retain the ability to “choose”. I’ve found that people don’t become “addicted” because Facebook is using inappropriate manipulation. More so, they simply like the platform and “choose” to return, despite some of its negative impact. Yes, many have become addicted. At one time, I couldn’t have an extended conversation with some members of my family without them picking up their phones and checking Facebook. Yet, I don’t hold Facebook accountable for that behavior because they could “choose” to limit their participation, “if” they really wanted. It’s not like food that’s life sustaining and necessary. It’s optional and Facebook capitalizes on people’s choices.

  10. William
    26 January 2018 @ 10:57 pm

    @pentamom, I understand their policies don’t give consent to create fake accounts. Yet, they “allow” it because their platform does little, if anything, to prevent it. I suspect they don’t use technological barriers or heavily police it because it may become less user-friendly and might negatively impact user participation levels.

    QUOTE: So they permit it by inability to enforce it well, but they don’t really “allow” it.

    Aren’t “permit” and “allow” synonyms? 🙂

  11. pentamom
    27 January 2018 @ 1:19 pm

    Even synonyms have different shades of meaning. 😉 But more seriously, I was intending to show how I was using the words differently by the context, to convey that shade of difference, whether or not the dictionary would strictly back me up.

  12. William
    27 January 2018 @ 2:05 pm

    So, we could also say…they “allow” it by inability to enforce it well, but they don’t really “permit” it …right? 😉

  13. Dave Krehbiel Dave Krehbiel
    28 January 2018 @ 11:53 am

    Chinese proverb: it is better to light a candle than curse the darkness.

    Yes, Facebook has problems, it is not for everyone. But big problems can create big opportunities. If anyone wants to talk about the opportunities created by Facebook’s misguided, let me know.

  14. Dave Krehbiel Dave Krehbiel
    28 January 2018 @ 11:54 am

    Sorry, I meant to say, “Facebook’s misguided policies”

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